New patients now book themselves in overnight
Brightside is a two-chair family practice in Beaverton. Most new patients write in after work, when nobody is at the front desk, so they switched on them a sales agent that answers and books.
Brightside Dental
Health clinic
Sales agent
Live since June 2025
The problem
Half of all new-patient inquiries arrived between 7 PM and 7 AM. By the time the front desk replied, many had booked somewhere else.
Inbox
Before the agent
Hannah B.
Do you take new patients?
Chris O.
Cleaning next week possible?
Ava S.
Do you accept Delta Dental?
Mo R.
Tooth pain since last night
Needs a person
Lena K.
Can my kids come together?
Ruth P.
Price for a whitening?
+ dozens more like these
Replies took a day
Evening emails waited until the morning rush, then waited again behind phone calls.
Booking meant phone tag
Three or four messages back and forth to find one free slot.
Nothing was tracked
Nobody knew how many leads came in or which ones went quiet.
How it runs
One sales agent with the practice's calendar and rules. Here's how it handles a new inquiry.
Before and after
Three parts of the week, side by side: how they ran before the agent, and how they run now.
In the owner’s words
What the owner told us a few months in, with the two numbers that changed most.
Dr. Omar Haddad
Co-owner, Brightside Dental
“New patients book at 11 PM and I find them in the calendar in the morning. I can see exactly what it said to them, so I never worry about it.”
24
bookings a month from after-hours inquiries
4 min
typical first reply
Next story
Another small team, another week that got lighter.
Fieldnote Coffee
· Support agent
Wholesale questions answered in minutes, not days
Cafés asking about stock, pricing tiers and delivery days get a clear answer while the team keeps roasting.